Chiat Day Mojo Advertising Agency
The Binoculars Building, also know as the Chiat/Day Building , was designed by Frank Gerhy as an office building in Los Angeles, CA. The most striking feature of this building is its large pair of binoculars on Main Street, which act as both a pedestrian and car entrance. The building has changed tenants a few times, and the most recent leaser is Google.
This building is vastly different from Gehry's typical works, most of which were very abstract, with free-flowing lines and shapes. This, however, is a simple, clean, and almost boxy design. The giant binoculars clearly resemble a real pair and there is no room for guessing in this design. In his other structures, Gehry allows the viewer to decide for him/herself what the structure represents. This building is very concrete and straightforward. Despite it's uniqueness among other Gehry buildings, the Binoculars Building still falls under Gehry's usual "Post-Modern" style.
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